73 letterpress encouraging posters. True shit, you have to love the process.
Big events change behaviour
Be instinctive. Research nothing. Listen to what you feel. If you are in doubt, ask your wife. If you are still in doubt, ask your kids. Go no further than the circle that you trust. Ever.
— David Hiett
(Source: blog.thedolectures.co.uk)
Steve Jobs in his home office; reassuringly messy
The most popular offices of 2011
Consumer web zeitgeist
Growth in P2P marketplaces; born out of economic necessity. Soon we will see P2P marketplaces for virtually anything and everything.
Gamification; expectation of being rewarded for everything that we do; instant gratification.
Demanding consumers; aware of the value and ‘power’ they possess; being able to broadcast their support/dissatisfaction on their own social networking platforms. The upside is people want to share products they think are cool, that they love; product and brand evangelists.
Social is becoming more important for search; curated search. Look to influencers, celebrities, acquaintances and friends within our frame of reference for curating search for media, brands, products, content, information and activities
The idea of luxury is changing based on individual spheres of influence/frames of reference and their ability to interact and connect like never before; therefore there is more of a grassroots approach to defining luxury and this may vary considerably from ‘group to group’.
Anything rare is deemed valuable fashionable; in age where we are inundated with adverts/disruptive advertising it is now seen as much more unique to search for intimate, inimitable and authentic experiences.
At the same time, less disposable income, greater economic uncertainty = lower tolerance for risk
Celebrity investors and celebrity endorsement (celebs are now early adopters)
People lust after information, but relevant information, which should be provided based on voluntarily given preferences. There is a distrust of public and professional institutions. All of these factors, and more have created generation sell; empowering people to become entrepreneurs based out of technological parity and economic incentives
2012 in a nutshell :-)
Winter/Early Spring: - Iowa Caucus; turning to social media to vent frustrations about Republicans
Spring: - IPO of Facebook, Groupon, Zynga
Spring: - The rise of references to the fairy tail in popular culture
Summer: - Political ‘unrest’
Winter: - Reelection of Obama. Mayan doomsday prophecies
Really great presentation from @msuster
New year. Big plans but condensing information is always the hardest
I think adventure is the perfect word. A Christmas card from the awesome seed investors Vomic, Marilena and little CB of course.
